Wine Marketing, Distribution, and Sales
The Wine Business Concentration educates students in operations, management and marketing strategy.
Students learn financial management principles of vineyard and winery operations, strategic planning, branded wine marketing, packaging, wine consumer behavior, and government compliance. Graduates are prepared for a variety of wine industry careers, with many planning to operate vineyards or wineries of their own.
Wine Business Concentration Courses
Scheduling Guide: Wine Business Concentration (PDF)
| Course | Units |
|---|---|
| AGB 202 (PDF) Sales, Communication and Leadership in Agribusiness | 4 |
| AGB 212 (PDF) Agricultural Economics | 4 |
| AGB 301 (PDF) Food and Fiber Marketing | 4 |
| AGB 310 (PDF) Agribusiness Credit and Finance | 4 |
| AGB 323 (PDF) Agribusiness Managerial Accounting | 4 |
| AGB 422 (PDF) Logistics in Global Agribusiness | 4 |
| AGB 443 (PDF) Branded Wine Marketing | 4 |
| AGB 444 (PDF) Wine Compliance and Market Analysis | 4 |
| AGB 450 (PDF) Agribusiness Strategy Formulation | 4 |
| AGB 460 (PDF) Research Methodology in Agribusiness | 2 |
| AGB 461 (PDF) Senior Project | 2 |
| BIO 111 (PDF) General Biology (B2)* | 4 |
| ECON 222 (PDF) Macroeconomics (D2)* | 4 |
| MATH 118 (PDF) Pre-Calculus Algebra or MATH 221 (PDF) Calculus Business/Economics (B1)* |
4 |
| STAT 221 (PDF) Intro Probability and Statistics (B1) | 5 |
| Approved electives (consultation with advisor is recommended prior to selecting approved electives; bear in mind your selections may impact pursuit of post-baccalaureate studies and/or goals).
Select 16 units from the following:
|
16 |
